Puratos UK is launching British-made living sourdough, to meet the current and future tastes and needs of consumers.
The new sourdoughs will be made at Puratos’ factory in Simonswood, Merseyside.
According to the patisserie and bakery business, demand for sourdough is growing, as consumers increasingly seek breads with natural ingredients and flavour.
For example, the 2020 Puratos Taste Tomorrow report showed that 21% of shoppers now look for sourdough in products. Sourdough is also of interest to people looking for more gut-friendly foods.
The sourdoughs are liquid, live and focused on delivering ‘fantastic flavours’, created with UK consumers preferences in mind. They can be developed to meet individual customers’ needs, with recipes and stories that will appeal to their consumers. This flexibility means Puratos customers can bring ‘unique sourdoughs’ with a ‘signature flavour’ to market. The sourdoughs are gluten free and made with flours milled in the UK.
James Slater, R&D Director, Puratos UK, who has developed the new sourdoughs, said: “As leaders in sourdough, we have been helping both industrial and artisan bakers develop high quality sourdough for over 25 years, so we are really delighted to be able to now create sourdoughs here in the UK. The new plant demonstrates our belief that the future of bread lies in its past and that sourdough will play a central role in the development of the bread category.”
