Leading sports nutrition brand Warrior® has announced a partnership with gym operator, PureGym, marking a significant step in the brand’s rapid expansion across the UK retail, health and fitness space.
From 1 July, six of Warrior’s fastest selling bars will be available at over 410 PureGym locations nationwide, providing on-the-go performance nutrition at the point of workout.
The announcement marks Warrior’s first nationwide deal with a UK gym chain and will see its sports nutrition products stocked in PureGym vending machines, including the innovative new Warrior Creatine Protein bars, available in Salted Caramel and Chocolate Peanut flavours. The brand’s bestselling Warrior RAW Bars (White Chocolate Cranberry and Chocolate Brownie) and Warrior CRUNCH (White Chocolate and Chocolate Chip Cookie) will also be available to PureGym’s 1.9 million UK members.
The partnership reinforces Warrior’s commitment to reaching fitness conscious consumers and will be supported by a high impact multi-channel marketing campaign at PureGym sites throughout the country, featuring in-gym activations and sampling, social media campaigns and collaborations, as well as eye-catching brand assets and vending machine takeovers.
This collaboration underscores Warrior’s mission to deliver great-tasting, functional sports nutrition products at accessible prices, and represents a pivotal step in the brand’s broader UK expansion strategy. It follows high-profile retail wins with Tesco, Asda, Morrisons, and other major retailers and wholesalers, as well as the successful May 2025 launch of Warrior Creatine+ – the UK’s first creatine-enriched range of powders.
Kieran Fisher, Founder of Warrior® and KBF Enterprises comments: “We are proud to be partnering with PureGym – one of Europe’s most forward-thinking and fastest-growing fitness operators, in a collaboration that aligns perfectly with Warrior’s mission to deliver performance-led nutrition to everyday athletes.
“This partnership represents a significant strategic milestone for Warrior, enabling us to connect directly with our core audience in a high-impact environment and accelerate our UK growth across both the fitness and retail landscapes.”
Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
