Nestlé is set to acquire core brands of The Bountiful Company for $5.75 billion USD. The Bountiful Company is a leader in the growing global nutrition and supplement category.
The transaction includes the high-growth brands Nature’s Bounty®, Solgar®, Osteo Bi-Flex® and Puritan’s Pride® as well as the company’s US private label business.
These brands will be integrated into Nestlé Health Science, creating a global leader in vitamins, minerals and nutritional supplements. The Bountiful Company’s sports and active nutrition brands Pure Protein®, Body Fortress® and MET-Rx®, as well as Dr.Organic® and the Canadian over-the-counter (OTC) business, which do not complement the Nestlé Health Science portfolio, are not included in the deal.
The transaction is expected to close in the second half of 2021, following the completion of customary closing conditions, including regulatory clearance.
Nestlé Health Science CEO Greg Behar said: “Vitamins and supplements are a key part of our business and have contributed to strong growth acceleration.
“This acquisition complements our existing health and nutrition portfolio in terms of brands and channels. It will establish Nestlé Health Science as the industry leader in mass retail, specialty retail, e-commerce and direct-to-consumer in the US, while offering significant opportunities for geographic growth.”
By combining the The Bountiful Company’s core assets together with Nestlé’s leading science and innovation in health and nutrition, Nestlé explains it is well placed to “accelerate benefits in prevention and treatment solutions to consumers across the world”.