The Deli Kitchen brand is supporting Tesco in revamping its flatbread range, launching five new products into Tesco stores.

These products will join three current Deli Kitchen SKUs to bolster the supermarket flatbread offering, answering the growing consumer demand for innovative, high-quality alternatives to sliced bread. 

Deli Kitchen’s Carb Lite Wraps, Wheat & White Wraps, Malted Rye Wraps, Plain Wraps and Plain Mini Wraps will be available in Tesco stores from mid-April. These will join three existing products: Brioche Style Wraps, which launched last year, Greek Style Wraps and Focaccia which launched in 2019.

The Tesco range will also launch in new-look packaging, with a brand refresh updating the Deli Kitchen look for increased on-shelf impact. The launch will be supported by a social-led advertising campaign which will feature British-Cypriot dance duo, Stavros Flatley, due to go live in late April ahead of the first May bank holiday weekend.

David Laurence, Signature Flatbreads’ Joint Managing Director, said: “The Deli Kitchen brand has gone from strength to strength, especially in the last year, as consumers look to add interest to at home food options.  Quality and innovation are at the heart of the brand – and we are delighted that Tesco share our ethos and recognise that the Deli Kitchen range appeals to their core consumers. We anticipate strong sales and future range growth as more people try the products and they become a firm favourite.”