Mars, Incorporated has officially announced the construction of a groundbreaking baking facility for Nature’s Bakery in Salt Lake City, Utah. Valued at $237 million, this cutting-edge establishment will cover a vast expanse of 339,000 square feet and is slated for full operation by July 2025.
Nature’s Bakery, established in 2011 and headquartered in Reno, Nevada, has rapidly ascended to become a dominant force in the granola and snack bar industry, boasting the accolade of being the eighth best-selling and fastest-growing brand in a market exceeding $4 billion. Following its acquisition by Mars, Incorporated in 2020, the company has championed the infusion of real, plant-based ingredients into its on-the-go snacks, earning recognition for its dairy-free, nut-free, and Non-GMO Project Verified products.
Steve Gardiner, CEO of Nature’s Bakery, expressed his enthusiasm for the expansion, stating, “I am thrilled for our strategic expansion with the establishment of a cutting-edge baking facility in Salt Lake City. This investment marks a significant milestone in our brand’s ability to drive greater capacity to meet growing consumer and retailer demand.” Gardiner emphasized the facility’s role in reflecting the company’s dedication to innovation and quality, as well as its commitment to the thriving business environment of Utah. He added, “We look forward to contributing to the local economy, cultivating community, and creating job opportunities as we further our brand purpose of nourishing families and enabling them to thrive.”
Juan Martin, Health & Wellness president at Mars, Incorporated, underscored the significance of the investment, stating, “This investment symbolizes our dedication to scaling our brands responsibly, upholding Mars’ pledge to be America’s prime destination for insurgent brands.”
The construction of this state-of-the-art facility not only signifies a monumental stride for Nature’s Bakery but also reinforces Mars, Incorporated’s commitment to fostering innovation, community engagement, and economic growth in the heart of Utah.
Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
