Le Macaron French Pastries, the expanding franchise in authentic French macarons with more than 60 locations nationwide, celebrated National Macaron Day on Sunday, March 20. The elegant French patisserie observed National Macaron Day by giving back, including special promotions for customers at participating locations and donations to local non-profit organisations and charities. Founders Rosalie Guillem and Audrey Guillem-Saba said the special day was about recognising the history of the macaron and delighting customers with “Little luxuries that make people smile.”
“The macaron has a long history dating back centuries in Europe before it was perfected in France,” said Rosalie Guillem, who founded Le Macaron with her daughter, Audrey in 2009 to bring authentic macarons to the states. “There is a growing global interest in macarons because customers are embracing them as the perfect delicacy. Our macarons are made with the finest gluten-free natural ingredients and no preservatives, and delight customers with a burst of flavours that are crisp on the outside and smooth and creamy in the centre. Whether the macarons are for special occasions, gifts, or to experience in the upbeat ambiance in our cafes with loved ones, most people quickly find macarons irresistible!”
Committed to giving back to the communities it serves, Le Macaron made donations to local charities and non-profits in observance of National Macaron Day. Charities benefiting include Mothers Helping Mothers and the Big Cat Habitat Sanctuary in Sarasota, the National Leukemia and Lymphoma Society, the Sam Houston High School Pilot Club in Louisiana, and the Susan G. Komen Foundation of Greater Detroit and Cincinnati. The community-focused brand said charitable contributions will increase as new franchise partnerships continue to expand throughout the states.
Le Macaron began franchising in 2012 after reaching success by offering authentic French experiences that created a loyal customer following. The colorful, sophisticated décor and traditional music invites customers to experience the ambiance of a Parisian café with a menu that includes more than 20 flavors of macarons, pastries, gelato, coffee, cakes, éclairs, European style beverages and more. Macarons are also available in seasonal flavors to commemorate holidays and special occasions.
“The quality of our products and diversity of cultures in the states has allowed us to grow and introduce thousands of new customers to the joys of macarons,” said Guillem. “We are grateful to each and every one of our dedicated franchise partners for making us the trailblazer in authentic French macarons and pastries.”
Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
