Already a major distributor of high-end ingredients to the chocolate, ice cream and bakery sectors, Keylink Ltd has added to its range of products for sweet bakery businesses. Including a variety of bakestable and spreadable fillings, cold glazes, liquid chocolates and flavoured coatings, the expanded range has everything bakeries need to fill, flavour, dip and decorate their baked goods.
Yorkshire-based supplier and distributor of ingredients, decorations and packaging, Keylink has been in the food and beverage industry for over fifty years. The wholesaler stocks a wide range of products for chocolatiers and bakers, offering next working day delivery and no minimum order quantity, plus a generous discount scheme and live product stock updates.
With the UK bakery market continuing to grow despite the challenging economic landscape, it’s clear demand for small, affordable indulgences and the social coffee shop experience is strong. To help businesses meet this demand, Keylink has created a new mini website specifically for sweet bakery products, allowing visitors to browse only the ingredients and items that are relevant to the bakery industry.
The goal with this new bakery website is to give users a streamlined, curated shopping experience and remove any unnecessary barriers that make ordering ingredients and decorations online a time-consuming process. Bakers value speed and simplicity, and that – along with quality, good value products – is what Keylink will offer.
Keylink owner and managing director, Sanjeev Ramchandani said: “We’re excited to be delivering more of the sweet products our bakery customers want and need. We’ve listened to the bakery businesses who buy from us about what they’re using and what they’d love to see from us, and I’m confident that we’ve expanded our existing range to offer a well-rounded selection of sweet ingredients to bakers, as well as satisfying the desires of consumers.
“With the new filling, flavouring and coatings ranges from Keylink, bakers will be able to create sweet treats that hit every trend, from nostalgia to adventurous flavours, creating bakes with social media-worthy aesthetics.”
He added: “Having sold from our existing product ranges to bakeries for many years now, our new dedicated bakery website should help make finding and ordering what they need quick and easy.”
Having moved into new, larger premises in Dinnington, Sheffield in 2021, Keylink is keen to strengthen its relationship with bakery businesses in 2024 and beyond.
To learn more about Keylink’s newly expanded bakery range, please visit https://bakery.keylink.org/
Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
