JARS by dani, dessert brand famous for their colourful and delicious layers in mason jars, has launched its latest innovation, Ice Cream Cake. Taking their most popular JAR layers and pairing them with cake and ice cream to create the perfect dessert.

JARS by dani started almost 10 years ago when founder Dani Beckerman came across a mason jar in a craft store and was driven to develop the next new dessert obsession. Something delicious and beautiful—that looked as good as it tasted. She experimented with recipes until successfully creating her signature line of layered desserts in jars.

This summer, the dessert queen is at it again with a brand new line of JARS by dani Ice Cream Cakes. The latest innovation came out of Dani’s knowledge that the perfect pairing for her jars…is of course, ice cream.

The cakes come in a colourful illustrative box designed to be seen so it’s just as enticing on the outside as it is on the inside. Serve it at a party, slice a few pieces of cake at your leisure, or scoop it like an ice cream sundae – stick it back in your freezer and enjoy the sweets as you see fit.

JARS by dani Ice Cream Cake comes in three delectable  flavours: Loaded Cookie, Cake Batter and Strawberry Shortcake. Each multi layered cake is nut free & filled with tasty ingredients and signature layers from her well known original best selling JARS.

  • Loaded Cookie is packed with layers of chocolate chip vanilla cake, cookie dough ice cream, rainbow sprinkles, brownie batter, chocolate chunks, crumbled Oreo, fudge brownie chunks and whipped cream topped with cookie dough and mini chocolate chips.
  • Cake Batter is funfetti cake, vanilla ice cream, rainbow sprinkles, cake batter, chunks of sugar cookie, whipped cream and topped with rainbow sprinkles.
  • Strawberry Shortcake with a classic barbie-pink core made up of pink vanilla cake, layered with vanilla ice cream, pink sprinkles, fresh strawberry filling and chunks of sugar cookie mixed with fluffy whipped cream. This strawberry dream is topped with strawberry shortcake crumble for an indulgent finish

Once just a fun idea, JARS by dani has turned into a full-fledged business selling over 1 million jars to date. Dani has made a name for herself selling direct to consumer and through partnerships with Microsoft, Talenti, & Good Humor. Her JARS have become the favourite of A-Listers, corporations, and dessert lovers alike.

“I couldn’t just create any new product. The JARS are so unique – a new line had to match the inventiveness of the original – Not to mention – we are crazy busy. We’ve been growing exponentially, year over year, over the last decade,- with a massive, sonic boom in the last three.  As for what is next…we shall see,” said Beckerman. “This has been a labour of love, art, taste, design, and joy!”

Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk