Everyone’s favourite coffee companion has a fresh new look as Biscoff® updates the engraving on its iconic 1 piece biscuit for greater brand recognition and consistent identity. Moving from ‘Lotus’, to the more familiar ‘Biscoff’, will make it easier for hospitality operators to harness the power of the Biscoff® brand within their outlet and help customers instantly recognise the Biscoff® 1 Piece as the original caramelised biscuit. Written in the familiar ‘Biscoff’ font, this new engraving mirrors on-pack visuals for improved consistency and to maximise the impact of the brand. This is especially relevant when the biscuits are used on bakes such as brownies, cookies and cakes, as well as when they form an important addition to a venue’s beverage menu.
Jo Agnew, Marketing Director at Biscoff® UK further explains the new look for the biscuits: “We are thrilled to share our updated biscuit engraving with operators, helping them capitalise on the growing popularity of the Biscoff® brand. Whilst the signature biscuit shape and embossed lines remain the same, the wording and font have changed to better align with our recent rebrand. For those that aren’t aware of the origins of our iconic caramelised biscuit, the name Biscoff is an amalgamation of it being the perfect biscuit when paired with coffee!”
Independent research, conducted on behalf of Biscoff®, shows just how important the brand is to operators, especially when served alongside a hot drink. 87% of consumers state that a biscuit alongside their beverage encourages them to return, whilst 74% admit they would pay more for such an accompaniment. 67% of consumers stated that it has to be Biscoff! This is amplified by separate operator research which highlighted Biscoff® as the most popular caramelised biscuit to serve with hot drinks due to its irresistible taste, brand recognition and popularity with operators themselves.
