Baker & Baker, the European bakery products manufacturer, has launched the ‘Cocoa Orange Boomie’, an innovative, limited edition doughnut for the UK market.  The new ‘Boomie’ doughnut has been launched to capitalise on market trends in the UK where shoppers are looking for appealing eye-catching baked goods which also deliver on taste.

The Cocoa Orange Boomie has been manufactured with a ‘twist’ to capture consumer attention.  It offers a new flavour combination beyond pure mainstream with a twist in taste to differ from standard assortments. It has a dark creamy cocoa filling, covered in shiny orange flavoured icing and dark cocoa icing waves.  

The new doughnut has been manufactured with an eye-catching look, attractive flavour combination, and a 12pt. filling instead of the usual single filling point seen in traditional ball doughnuts – so consumers can enjoy the delicious cocoa filling with every bite.  The treat has also been produced with certified palm oil, and with no artificial preservatives, flavours or colourings.

A single box contains 48 frozen Boomies with a weight of 77g each. Handling is simple and convenient: simply thaw at room temperature and serve.  After thawing for 90 minutes, Boomies can be sold without refrigeration, remaining fresh and soft for up to three days.

“The Boomies launch is a good example of how we respond to consumer trends with innovative products under the indulgence claim”, comments Helen Sinclair, UK marketing manager at Baker & Baker. “New quality products are an important part of how we are helping our customers to maintain sales during the current challenging market conditions.”

The Cocoa & Orange Boomie will be available in the UK from September to help food service operators, bakeries and retail customers cash-in on Halloween. It follows a successful launch in Europe, initially in Germany, before being rolled out in France and Spain.

Editorial contact:
Editor: Kiran Grewal