SnackFutures, the Mondelēz International innovation and venture hub, announced the opening of applications for its CoLab 2022 class. 

This is the second year of the start-up engagement programme and it will specifically focus on mission-driven brands that can demonstrate their commitment to having a positive impact on social, environmental and human well-being.

CoLab, launched in 2021, is designed to be a collaborative effort between ‘big and small’. Entrepreneurs get access to Mondelēz International’s experts, ecosystem, tools and resources, while the global snacking leader gains insights, capabilities and prospective investment opportunities.

The 12-week programme is customised based on the cohort’s business challenges and priorities with an emphasis on hands-on interaction, individual attention, mentorship and workshops. The curriculum will be a combination of virtual sessions and in-person activities. Participants will also receive a $20,000 grant.

The programme begins in April 2022. To apply, start-ups must be based in the U.S., generating at least $500,000 in revenue, have high growth potential, align with the Mondelēz International innovation priorities and can benefit from working with the company.

Brigette Wolf, Global Head of SnackFutures, said: “We are thrilled to launch CoLab 2022, and particularly excited about bringing in mission-driven brands because we know companies grounded in purpose are in consumer demand and have high growth potential.”

For more information and to apply, visit