For the first time in nearly a decade, RITZ Bits Cracker Sandwiches are introducing a brand-new flavour to heat things up: Spicy Queso. Offering a savoury, flavourful taste, RITZ Bits Spicy Queso Cracker Sandwiches are a delicious addition to spice up your snack collection – whether you’re munching at home or snacking on the go.
“With Spicy Queso, we’re answering consumers’ demands for exciting, bold flavours and turning up the heat on the RITZ Bits you know and love,” said Steven Saenen, RITZ Vice President of Marketing. “It’s a bold twist on your childhood favorite, with a kick in each mini bite.”
The RITZ brand is tapping into consumer trends with its latest flavour innovation: a layered experience that combines rich, creamy cheese flavour with a bold, spicy kick. Spicy Queso is the latest addition to the RITZ brand flavour lineup, following the successful launch of RITZ Toasted Chips’ Sweet Habanero flavour earlier this year.
RITZ Bits Cracker Sandwiches are known for their tiny, bite-sized proportions and rich flavours that make for a delectable and mouthwatering bite. The new addition to the RITZ Bits portfolio will be available in snack-sized bags (3oz) at convenience store locations starting this month. Larger boxes (8.8oz) will be available at major food retailers starting in February 2025.
Stay tuned for more innovative and exciting updates from the RITZ brand later in 2025.
Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
