My Better Batch, the women-owned, better-for-you cookie mix brand reimagining what boxed baking can be, has announced its newest retail launch with Target. Starting August 3, My Better Batch cookie mixes will officially roll out to Target stores across the country and online at Target.com, deepening the brand’s national retail footprint and continuing a year of rapid growth.
Selected by Target to participate in their most recent Target Takeoff Accelerator cohort, My Better Batch has quickly built a name for itself in the premium boxed baking category. Designed to make scratch-quality cookies accessible for even the busiest households, the mixes require only butter and an egg, producing homemade-tasting results in just minutes.
“We couldn’t be more excited to see My Better Batch on Target shelves,” said Lindsay Hancock, founder and CEO of My Better Batch. “From day one, we created My Better Batch with the Target shopper in mind—busy, quality–minded, and looking for something better than the ordinary—and we’re thrilled to be part of their baking aisle.”
The Target rollout follows a banner Q2 for the brand, which recently launched with Lowes Foods throughout the Southeast, Thrive Market, Amazon, and a growing number of independent retailers. For Hancock, each new partner has played a key role in the brand’s early success and brought them closer to its founding mission.
“Our goal has always been to make better-tasting, better-quality cookies accessible to more people,” said Hancock. “Supportive partners like Lowes Foods, Thrive Market, and now Target have helped us do just that, and we’re just getting started.”
My Better Batch Chocolate Chunk and Classic Sugar Cookie Mixes will be available at select Target stores across the Midwest starting August 3 for a suggested retail price of $6.99 per box. Customers nationwide can also shop the brand online at Target.com, as well as through MyBetterBatch.com.
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Editor: Kiran Grewal kgrewal@kennedys.co.uk
