In a bid to dominate the festive snack scene, KETTLE® is set to launch a comprehensive Christmas marketing campaign, boasting a staggering half-million-pound investment. This yuletide celebration of the culinary delights synonymous with the holiday season aims to position KETTLE® at the forefront of consumers’ minds.

The expansive campaign features a range of initiatives, including high-impact advertisements in prominent media outlets, a robust social media blitz, and an enticing Advent Calendar competition with a trove of fabulous prizes.

With a targeted reach of 11.3 million adults, KETTLE® is strategically placing adverts in esteemed publications such as The Weekend (Daily Mail), Telegraph Magazine, The Times Magazine, Sunday Times Magazine, Weekend (Guardian Saturday Mag), Observer Magazine, Olive, and BBC Good Food. Highlighting its popular Lightly Salted seasoning, the hand-crafted festive spin on seasonal snacking will hit screens from November 18, 2023.

Simultaneously, KETTLE® plans to engage 9.8 million food enthusiasts through a meticulously planned paid social media campaign. Leveraging insights from Meta’s TGI, the initiative aims to resonate with UK audiences passionate about crisps, entertaining, and socializing with friends.

Adding an extra layer of excitement, KETTLE® will roll out an Advent Calendar-inspired competition on its Instagram platform. Over the course of 24 days, participants can vie for 24 enticing prizes, ranging from a Christmas food shopping spree to an exclusive opportunity to create a custom crisp seasoning with KETTLE®’s Innovation Chef, coupled with a tour of the crisp factory in Norwich. The advent calendar competition will be amplified through paid ads on Instagram and Facebook throughout November and December.

Russell Tanner, Marketing Director at KETTLE®, expressed his enthusiasm, stating: “This Christmas campaign is strategically designed to connect with our core shoppers at multiple touchpoints during the festive season, recognizing the pivotal role of food in the celebrations. It underscores our commitment to supporting retailers with an elevated marketing strategy throughout 2024 and beyond.”

Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk