FRITSCH Bakery Technologies GmbH & Co. KG, which was taken over by the MULTIVAC Group nearly three years ago, accepted incoming orders amounting to more than 35 million euros in the first quarter of 2022. “That means we achieved the best quarterly result in the history of FRITSCH Bakery Technologies in terms of incoming orders,” said Managing Director Andreas Eyd. “This also came right on the heels of the extremely successful fourth quarter of 2021.”

One of the leading manufacturers of bakery machines and lines, the company from Markt Einersheim, Lower Franconia, says it owes the upswing to many factors. In addition to its broad market coverage, from small artisan bakers to globally operating industrial bakeries, it can rely on the extensive sales and service network of the parent group. “Thanks to the worldwide MULTIVAC network with more than 85 subsidiaries, we are always close to our customers,” explained Andreas Eyd. “This means we can provide quick help to each customer, individually.”

To strengthen this network, FRITSCH Bakery Technologies GmbH & Co. KG invited its international subsidiaries to a sales meeting at the World of Bakery (WoB) on 3 April 2022. Andreas Eyd first took the opportunity to thank the 76 participants from 48 countries and five continents for their commitment, without which the extremely positive upswing in business would not have been possible.

The meeting focused on the advantages of the newest lines from FRITSCH. This included the new bread line PROGRESSA bread, which was already sold to customers in and outside Europe immediately upon its market launch. A product demonstration on the MULTITWIST as well as training sessions about the FRITSCH brand and the market for bakery lines rounded off the programme. The knowledge transfer on the subject of dough was made especially entertaining, among other things, by a pretzel- twisting competition. The participants were challenged to twist as many delicious- looking pretzels as possible in one minute. A task that is easier said than done.

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Editor: Kiran Grewal