‘Wonky food’ subscription service Earth & Wheat has launched a recruitment campaign as it looks to expand its operations over the next 12 months.
Earth & Wheat, a FoodTech firm which launched just 18 months ago, has recently appointed Amine Benchaoui as managing director to drive forward a growth plan alongside company founder, James Eid.
Benchaoui takes over as managing director at Earth & Wheat having spent the past 10 years at Signature Flatbreads which is the UK’s largest producer of flatbreads. He said: “I’m looking forward to guiding Earth & Wheat on the next part of its journey. The brand has already come an incredibly long way in a very short space of time with no less than three different ‘wonky’ foods lines, including bread, biscuits and vegetables, added within 18 months.
Earth & Wheat was set up by university student James, 22, when he began saving and redistributing ‘wonky bread’ from his family bakery, Signature Flatbreads, as part of his mission to reduce food waste and help save the planet.
The start-up immediately took off, selling 10,000 boxes in the first 12 weeks and has already turned over around £1million with £150,000 donated to surplus food charities, such as The Felix Project.
Now Earth & Wheat is recruiting for several roles including a brand manager, buyer and technical manager, ideally with experience in the food industry preferred.
Using access to the established bakery at parent firm Signature Flatbreads, the brand will continue to fight food waste at the production source, before food even reaches the shops.
However, the ‘wonky food’ start-up, is now recruiting to accelerate partnerships with sustainable UK manufacturers and producers looking to reduce food waste, whereby it can connect them directly with Earth & Wheat customers and turn food that would usually be binned due to strict shop standards into profit.
The start-up is also looking to increase its range of ‘wonky food’ over the next year.
Applicants can send their CV to hello@earthandwheat.com
