A new survey has revealed what CBA member bakers think will be the top trends and flavours this Valentine’s Day. As we start to emerge from the pandemic and the world begins to open up, many bakers are anticipating that celebratory flavours will be popular this Valentine’s Day.
More than one in three bakers (38%) think that Champagne/Prosecco flavours be a top trend and a similar number (34%) expect gin & tonic inspired products to be popular. This theme of celebration will extend to how bakes look, with Instagram-worthy, visual bakes expected to be popular. Over three in four bakers (76%) predict personalisation to be a top trend, along with bright colours (28%) and decoration (17%). A firm favourite for Valentine’s Day, chocolate will still be a popular flavour however, with nearly half of bakers (48%) saying they think dark chocolate will do well with customers, over one in three (38%) milk chocolate and one in five (21%) white chocolate.
Salted caramel is expected to retain its popularity, with one in four bakers (24%) predicting this to do well. Floral flavours could start making their way into baked goods, with one in 30 bakers (3%) envisioning this being a trend in 2022. Traditionally popular fruit flavours such as strawberry and raspberry are also expected to be in demand by one in four bakers (24%), and nearly one in 10 think blueberry (7%) will do well. The legacy of the pandemic means that consumer habits such as enjoying individual servings (40%), online ordering (31%), home delivery (24%) will remain.
Karen Dear, Director of Operations, commented: “With the world beginning to open up again, bakers are expecting consumers to be enjoying bakes with celebratory flavours and eye-catching decoration and personalisation this Valentine’s Day. We look forward to seeing the innovative and delicious products our baker members create to meet these trends and please customers!”
Kiran Grewal: firstname.lastname@example.org