Following the successful launch of British Bakels’ Crème Cake Mixes, the bakery ingredient experts, is expanding its range to include three new flavours into the professional bakery market for autumn and the lead up to Christmas. Caramel, Speculoos and Lemon join British Bakels’ existing Plain and Chocolate Crème Cake Mixes and will be available in 12.5kg bags through bakery wholesalers from October 2022.

The new Crème Cake Mixes are high quality and produce a wide range of great tasting, moist and tender cakes, muffins and more. Versatile and robust like British Bakels’ Plain and Chocolate Crème Cake Mixes, they only require the addition of water, egg and vegetable oil for consistently superior results, great volume, and good shelf life. 

British Bakels’ new mixes enable bakers to tap consumers’ need for both nostalgia, indulgence, excitement and innovation, delivering comfort and reassurance while putting a creative twist on familiar tastes and formats. 

The new Caramel Crème Cake Mix launch comes at a time when caramel is trending, jumping to third place behind milk chocolate and strawberry in Innova Market Insights’ ranking of seasonal and limited-edition flavours. Caramel is a timeless favourite and has been a top 20 global sweet bakery flavour since 2017 with its popularity showing no signs of slowing down. The new mix complements British Bakels’ extensive range of well-known and bespoke caramels that can help bakers to elevate their product ranges.

With autumn coming and Christmas on the way, the Speculoos Crème Cake Mix has a delicate, spicy flavour and joins British Bakels’ existing Speculouus Spread and Speculoos Crumbles pieces, delivering the familiar, comforting, delicious taste of spiced shortcrust biscuit.

Lemon is a popular, core flavour that can be used across multiple seasons and is one of the leading flavours for limited edition NPD. British Bakels’ new Lemon Crème Cake Mix gives bakers the freedom to be inventive. It works well both in trending flavour combinations, such as lemon and poppy seed or, for a nostalgic feel, lemon and blueberry. 

“The time is right for our new Crème Cake Mixes,” says Michael Schofield, Marketing Manager for British Bakels. “According to Innova’s research,[1] one in two consumers look for new flavours in the supermarket. Research also shows that more than one in four shoppers favour something new and different, and one in five prefer exotic flavor combinations. 

“Familiar and comforting tastes also remain extremely popular with British consumers, especially in the current climate, as we face new challenges with cost of living, and turn to food as the little pick-me-ups that we all need from time to time. With our new cake mixes bakers can easily meet the needs of their existing clientele whilst also attracting new customers at the same time.”

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Editor: Kiran Grewal