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Kennedy's Bakery Production Magazine | July 18, 2019

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Rasio and Dr. Schär sign strategic alliance

Rasio and Dr. Schär sign strategic alliance

Raisio has signed an agreement on a strategic alliance with the Italian company Dr. Schär AG. Dr. Schär is a leading global company in gluten-free foods while Raisio is a forerunner in cholesterol-lowering functional foods and an innovative expert in Finnish oats. The combined expertise of the companies will open up many doors.

The long-term framework agreement outlines the essential contents of the strategic alliance. The companies are exploring opportunities for extensive collaboration in product development and manufacturing, among other opportunities.

Raisio and Dr. Schär see that this strategic alliance creates added value for both companies. The collaboration also opens new opportunities for Raisio’s Benecol and Elovena brands, in Dr. Schär’s strong markets, particularly, in Germany, Italy, France and Spain.

Raisio’s President and CEO, Pekka Kuusniemi commented, “With its clear focus and high expertise in the markets of value-added products, Dr. Schär is an excellent partner for Raisio. Dr. Schär’s strong foothold in Europe complements Raisio’s geographical presence.”

Ulrich Ladurner, CEO at Dr. Schär, said,  “The strategic alliance with Raisio is an important step for us as it will enable us to further develop and strengthen our distribution network. In addition, Raisio’s value brands will complete our portfolio and we will get access to Raisio’s excellence in oats. As a family-owned company, it is important for us to know that the companies share the same core values."