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Kennedy's Bakery Production Magazine | January 17, 2021

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US sales take off for Taura Natural Ingredients

Sales of Taura Natural Ingredients’ real fruit pieces in the US have doubled in the past three years, the company has revealed.

CEO Peter Dehasque has attributed the increase to recent agreements to supply its fruit ingredients to companies operating in the increasingly popular US healthy single-serve snack foods sector. The US is now the fastest growing market for snack bars, according to a market analysis conducted for Taura Natural Ingredients by CPL Business Consultants. Sales are worth an estimated $7.3 billion a year and are increasing at a CAGR of 7.9%.

Recent innovations by Taura Natural Ingredients include Mini’s™, tiny pieces of fruit the size of a grain of quinoa. Product developers at Taura Natural Ingredients have also combined fruit with protein, fibre and caffeine in a range of functional fruit pieces, and with ancient grains such as chia and amaranth to create gluten-free fruit pieces.