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Kennedy's Bakery Production Magazine | August 14, 2020

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Surge in spelt demand sees Sharpham Park launch conventional spelt flour

Surge in spelt demand sees Sharpham Park launch conventional spelt flour

Sharpham Park has launched its first conventional spelt flour range to help meet soaring demand during the COVID-19 outbreak, available for order through a new 24/7 trade ordering website platform.

The conventional spelt flour NPD is available in both wholegrain and white varieties. Sharpham Park has experienced a ten fold rise in online sales during the months immediately following lockdown. At the same time, the UK flour market has grown 113% in the last 12 weeks with an additional 55.8% of consumers entering the market.

Health conscious consumers are increasingly turning to spelt for its wide variety of health benefits including being an excellent source of fibre, protein, iron and vitamins as well as aiding heart health and digestion.

Sharpham Park founder Roger Saul said, “This is a great addition to our existing online product range, offering the same versatility as our organic products. Our new 24/7 trade ordering platform ensures bakers can order our uniquely British spelt flour around the clock.”

Sharpham Park’s products, which include spelt cereals, pasta and grains, can be purchased via a new 24-hour online stockist booking platform. Trade customers can register for an account by visiting sharphampark.com/trade, with benefits including 24-hour ordering, trade prices, multiple payment options, full order history, repeat order function and special discounts.

Spelt Flour Trade Prices:
- Conventional White 1 x 2.5kg: £4.50
- Conventional White 4 x 2.5kg: £18.00
- Conventional White 1 x 25kg: £28.00
- Conventional Wholegrain 1 x 2.5kg: £3.90
- Conventional Wholegrain 4 x 2.5kg: £15.60
- Conventional Wholegrain 1 x 25kg: £20.00