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Kennedy's Bakery Production Magazine | August 14, 2020

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Saintly desserts benefit from divine makeover

Saintly desserts benefit from divine makeover

Saintly, the range of plant-powered frozen desserts launched last year, showcases a smart new look as the brand enjoys a surge of interest following the increase in frozen food sales in response to the Covid-19 pandemic, along with the boom in the plant-based foods market.

The delicious line-up of indulgent all-natural sweet treats - produced without artificial additives, preservatives, palm oil, dairy or animal-based ingredients - now boast added standout in the freezer cabinet courtesy of the investment in striking new packaging. The new format focuses on a powerful visual of each mouth-watering dessert and clear front of pack messaging regarding the brand’s Vegan Society approved status.

Since its launch, Saintly has been well received and can be accessed via the popular Delishops wholesale sales platform in addition to specialist local stockists. Full of natural, unrefined, nutritious and always ethically sourced ingredients the ‘feel good’ dessert brand resonates with the ‘conscious consumer’ and also is particularly on trend for households looking for a gastronomic in-home treat during the current challenging times.

Saintly founder, Vanessa McNiven says, “We offer consumers a healthy alternative to the traditional over-processed frozen dessert, but with absolutely no compromise on the taste experience. Our products are made with the highest quality natural ingredients and blast frozen to lock in the valuable nutrients, creating a decadent dessert with a long shelf-life without the inclusion of preservatives, emulsifiers or stabilisers. The collection of sumptuous dessert options represents a guilt-free purchase – successfully delivering convenience but not at the expense of quality nutrition and exceptional flavour.”

In line with the brand’s commitment to sustainability, all packaging is made from sustainable card, is plastic-free, printed with vegetable-based inks and is fully recyclable. Where possible, the focus for ingredients is to adhere to British / local provenance and any imported ingredients (such as coconut oil and coconut milk) are from certified sustainable sources.

The Saintly range comprises: Blackberry & Apple Crumble Tarts; Sweet Almond & Raspberry Tarts; Chocolate & Salted Caramel Tarts; British Apple Tarts and Dark Chocolate Tarts. RRP is £4.99, each pack contains two tarts.