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Kennedy's Bakery Production Magazine | July 2, 2020

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Rousselot adds a personal touch

Rousselot adds a personal touch

Rousselot, the leading global producer of gelatin and collagen peptides solutions, will introduce to the US market its latest addition to the Peptan IIm range at this year’s Supply Side West. With a focus on joint health and sports nutrition, Rousselot will bring to life Peptan’s versatility for a range of nutritional and delivery solutions, presenting five consumer personas addressing the challenges of the nutraceutical market. Bridging the gap between clean label, healthier confectionery and nutraceutical applications, Rousselot will also showcase fortified gummies produced without starch thanks to Rousselot’s gelatin-based SiMoGel solution.

Latest in joint health applications – Peptan IIm
Following the successful launch of Peptan IIm P in 2018 – a hydrolysed collagen type II matrix of porcine origin, Rousselot now introduces to the US market its bovine equivalent, Peptan IIm B. With this new addition, the range provides a wider choice for nutraceutical manufacturers active in the joint health segment. This single matrix ingredient, shown to protect cartilage and lubricate the joint environment1, has been specifically designed to support multiple joint health benefits at a low daily dosage, and is an ideal nutraceutical ingredient for manufacturers looking to develop an effective joint health supplement.
Peptan IIm will also be the key topic of a technical presentation by Frank Engel, Global Marketing Development Manager for Peptan and Richard Schell, Nutritional Sales Manager, titled ‘Hydrolyzed collagen type II matrix, bringing joint health a step closer with Peptan IIm’. The presentation will be held on the stand both days of the show at 11am.

Tailored Rousselot nutritional solutions for today’s consumers
As a result of the often talked about global ageing population and increasing consumer interest in recreational sports, the bone and joint health ingredients market is expected to grow 6.4% CAGR by 20262. As today’s consumers look to harness the full potential of nutritional solutions with a tailored holistic approach that meets their unique dietary requirements and wellness needs, with its in-depth market knowledge and application expertise, Rousselot will be showcasing its range of tailored premium ingredients and clean label excipients to develop innovative delivery forms and applications at SupplySide West.
From ingredients to formulations, attendees will have the opportunity to discover at the booth applications highlighting Rousselot’s personalised nutrition concept applied to different consumer groups. These include, for example, fortified SiMoGel gummies, a ginger-lemon flavoured drink with science-backed Peptan and Peptan IIm – which are tailored to busy and active millennial women who are looking to promote beauty and overall mobility. For semi-professional athletes and weekend warriors who are seeking convenient, sports nutritional solutions, applications displayed at the show include a gel shot and capsules with Peptan IIm to protect joints from physical activity, and a ready-to-drink solution with Peptan for protein enrichment.
To find out more, join booth 2137 or visit and

1 Soniwala, S. et al., 2018, Oral Hydrolyzed Type 2 Collagen Protects Against the OA of Obesity and Mitigates Obese Gut Microbiome Dysbiosis. Poster presentation at ORS 2018 and OARSI 2018