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Kennedy's Bakery Production Magazine | January 17, 2021

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Red will shake up the food industry in 2021, GNT predicts

Red will shake up the food industry in 2021, GNT predicts

According to EXBERRY® Coloring Foods supplier GNT Group, red is set to “shake up” the food and beverage industry in 2021 thanks to its ability to “spark powerful emotions”.

As an iconic shade in the worlds of cosmetics, beauty, fashion, film and design, GNT says that as we approach 2021, red is now ready to invigorate the world of food and drink.

The global pandemic has taken consumers outside their comfort zones, leading them to break free from old habits and search for something new. GNT believes red can connect with this desire for discovery and help signal the start of a new era.

GNT is also highlighting red’s ability to add a sense of excitement and exploration to food and drink, with its appeal among the Instagram generation providing another key reason for the shade’s growing popularity.

Maartje Hendrickx, GNT’s Market Development Manager, said: “Red was the natural choice for our new Love Color with EXBERRY® campaign. It epitomizes human vitality, creating energy, passion and positive action, and brings real excitement to food and drink products. Red is well known for its ability to command instant attention and it’s a colour you won’t be able to ignore in 2021.”