Plant-based colours can give plant-based products the edge – EXBERRY® Coloring Foods supplier GNT
Clean-label colours are key to differentiation in the increasingly competitive plant-based market, according to GNT Group.
The EXBERRY® Coloring Foods supplier has launched new resources on its website to highlight the importance of colour in vegan-friendly meat, baked goods, dairy, cheese and fish alternatives.
GNT has also produced an animated video charting the rise of plant-based food and drink – as well as the evolution of colours – through recent decades.
With many consumers now reducing or eliminating animal products from their diet1 2 plant-based alternatives are experiencing phenomenal growth in demand.
As of last year, annual global sales of plant-based meat substitutes had grown by an average of 8% annually since 2010. The plant-based beverage market, meanwhile, grew approximately 33% each year between 2014 and 2019.3
With more options on the shelf than ever before, it is vital that plant-based food and drink products deliver a fresh and appealing appearance. In this health- and ethics-driven category, consumers are motivated to demand clean-label, plant-based ingredients.4
EXBERRY® offers the widest range of Coloring Foods on the market, helping to ensure that plant-based meat, dairy, cheese and seafood alternatives deliver the visual impact desired.
In addition, EXBERRY® Coloring Foods are made from fruit, vegetables and edible plants and without any chemical solvents, ensuring they are 100% vegan-friendly and support clean and clear labelling.
Maike Frerichs, who leads GNT’s plant-based category team, said: “We are heading toward ‘plant-based 2.0’, with manufacturers reformulating their products to meet modern consumer expectations. As such, using plant-based colours for plant-based products has never been more important. EXBERRY® Coloring Foods offer a future-proof solution, helping to deliver an ideal appearance while maintaining clean and clear labels.”
To learn more about the importance of colour in plant-based meat, dairy, cheese and seafood products and watch the animation, visit: https://exberry.com/plant-based