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Kennedy's Bakery Production Magazine | October 23, 2020

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Patisserie Valerie launches Click & Collect service

Patisserie Valerie launches Click & Collect service

Patisserie Valerie has launched a ‘Click & Collect’ service across 42 of its UK patisseries.

Following this, the company intends to roll the service out to its full estate.

Partnering up with Wi5, a company that provide mobile ‘Order & Pay’ solutions, customers will be able use ‘Click & Collect’ to order anything from custom celebration cakes, to coffee on the go.

Customers can instantly open and browse digital menus and place orders in seconds using Apple Pay, Google Pay, credit or debit cards.

James Fleming, Group CEO at Patisserie Valerie, said: “Customers are expecting innovations that make their day-to-day lives easier, so we wanted to make it as convenient as possible for them to order and pay for their food and drink. Wi5’s frictionless app-free customer experience, coupled with its user-friendly backend tools for our Front of House staff, made it an easy decision to partner up.”