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Kennedy's Bakery Production Magazine | January 17, 2021

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Morrisons boosts Rathbones bakery fleet

Morrisons boosts Rathbones bakery fleet

Supermarket chain Morrisons has welcomed 25 new lightweight moving double deck trailers for its Rathbones bakery business.

The new trailers have 1,322 basket capacity – an increase of 22.4% when compared to its former bread trailers that transported 1,080 baskets.

The fleet also sports a “highly distinctive” ‘naked’ loaf of bread livery.

Justine Manley, Morrisons’ Brand and Formats Design Director, commented” “Thanks to the Tiger Trailers team for their co-operation on this project. These multi-deck trailers have also provided us with an opportunity to roll out our latest Morrisons branding that is being introduced across our logistics, fuel and home delivery fleet.”