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Kennedy's Bakery Production Magazine | December 3, 2020

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Mondelēz launches State of Snacking report

Mondelēz launches State of Snacking report

Mondelēz International has launched the second annual State of Snacking™ report, which looks at the role of snacking in the lives of consumers globally.

This year’s report reveals insights and data around changing consumer behaviours including eating habits, shopping trends and the rising importance of mindful consumption of snacks throughout the COVID-19 pandemic.

The State of Snacking report, developed in partnership with consumer polling specialist The Harris Poll, underlines the growth in snacking worldwide and how behaviour, sentiment and routines surrounding food are being reshaped by COVID-19.

For example, almost nine in 10 global adults (88%) say they are snacking more during the pandemic than before, with millennials and those who are working from home right now being especially likely to say they prefer snacks over meals (70% and 67%, respectively).

In addition, 52% of respondents say snacking has been a “lifeline” during the pandemic, especially parents who are working from home (69%).

Consumers also continue to highlight the importance of snacks that enable them to lead healthier lifestyles and boost emotional well-being.

Snacking at home is providing consumers with more opportunities for mindful snacking, with two thirds (66%) of respondents noting they now have more control over their portion sizes.

Sixty-four percent also state that snacks are also nourishing their “body, mind and soul during these strange times”. Nearly two thirds of respondents noted that snacking has given them “much needed moments” to themselves (65%).

Dirk Van de Put, Chairman and CEO of Mondelēz International, commented: “Findings from our State of Snacking report reinforce the key role that snacking plays in the lives of global consumers, the growing importance of snacking during 2020 and the moments of peace it provides as individuals and families stay home and continue to face challenges brought on by the COVID-19 pandemic.”