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Kennedy's Bakery Production Magazine | October 1, 2020

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Medicine Bakery teams up with ‘Too Good To Go’ to fight food waste

Medicine Bakery teams up with ‘Too Good To Go’ to fight food waste

Medicine has become a firm favourite in Birmingham’s cafe culture and their new partnership with Too Good To Go means that any unsold produce can now be rescued by consumers through the app, ensuring all the hard work of Medicine’s bakers does not go to waste.

Too Good To Go lets people buy surplus food from restaurants, retailers and producers to stop it from going to waste. They simply download the free Too Good To Go app and search for nearby businesses with unsold food. App users then purchase a ‘Magic Bag’, collect it at an allotted time and enjoy it.

Francesca Jones, owner of Medicine, said: “It has always been important to us as a business that we operate ethically and sustainably, so partnering with Too Good To Go was a no-brainer. It is so upsetting to see the hard work of our bakers go to waste if, for one reason or another, our produce does not sell during normal business hours. Now, with Too Good To Go, we can make sure that all of our food is enjoyed.”

Jamie Crummie, co-founder of Too Good To Go, said: “We’re thrilled that Medicine has joined our growing community of over 4,000 partners stores. Not only does throwing away food waste the resources that go into creating it, but it also damages our environment, contributing to climate change. Each meal saved adds up to make a big impact, so our new partnership with Medicine means that even more delicious food will be eaten rather than wasted.”