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Kennedy's Bakery Production Magazine | October 1, 2020

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LoveRaw launches vegan Cre&m Filled Wafer bar

LoveRaw launches vegan Cre&m Filled Wafer bar

Vegan chocolate brand LoveRaw has launched what is described as “the world’s first” vegan hazelnut cream filled wafer bar.

Consisting of two individually wrapped bars sealed within LoveRaw’s newly re-branded packaging, the Cre&m Filled Wafer Bar is representative of LoveRaw’s mantra: ‘chocolate first, vegan second’.

Its ingredients include the brand’s own M:lk® chocolate and contains “no artificial nonsense”, no palm oil, and no dairy.

Initially launched online, the product has received interest from several retail giants.

Manav Thapar, Managing Director, LoveRaw, commented: “As with all new product launches, we did have to jump through some hoops – the biggest being that the Cre&m Filled Wafer Bar had to taste like “chocolate chocolate” and not compromise on flavour.

“Continuing with this process amidst a global pandemic has been challenging, however, we have been lucky to be able to adapt and overcome any hurdles in order to move forward with our plans for rapid business growth.”