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Kennedy's Bakery Production Magazine | September 21, 2018

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KITKAT first to launch Ruby chocolate

KITKAT first to launch Ruby chocolate

Marking the first ever launch of Ruby chocolate, Nestlé Japan will release a Ruby chocolate version of its KITKAT brand in KITKAT Chocolatory stores in Japan and South Korea, as well as online.

Created and introduced by Barry Callebaut five months ago, Ruby chocolate has been dubbed the ‘fourth type of chocolate’ – next to dark, milk and white – and the new KITKAT Chocolatory Sublime Ruby product will be available from January 19, in time for Valentine’s Day.

Since the announcement of Ruby chocolate in Shanghai in September 2017, Ruby chocolate has attracted strong interest from chocolate connoisseurs throughout the world. The Ruby chocolate used in ‘KITKAT Chocolatory Sublime Ruby’ reportedly offers a fresh berry-fruity taste and a characteristic colour. Ruby chocolate is made from the Ruby cocoa bean, and no berries, berry flavour nor colour are added. The bean has a specific set of attributes, which Barry Callebaut managed to unlock through an innovative process that took many years to develop.

‘Sublime Ruby’ was created through the craftsmanship of top pâtissier Yasumasa Takagi. It will be available for purchase in the KITKAT Chocolatory stores as well as online. KITKAT Chocolatory is a specialty store in Japan and South-Korea selling premium KITKAT chocolates created with meticulous attention to ingredients and preparation methods under the direction of Yasumasa Takagi, owner-chef of Le Pâtissier Takagi.

Antoine de Saint-Affrique, CEO of Barry Callebaut, comments: “I am very pleased that our innovative breakthrough Ruby chocolate has come to life so quickly through our partnership with Nestle and the pioneering KITKAT Brand in Japan. Nestle was very quick in spotting the trend and in introducing a Ruby chocolate version of KITKAT, which will entice consumers across Asia and beyond.”