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Kennedy's Bakery Production Magazine | December 3, 2020

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Hovis signs up to Marcus Rashford’s child food poverty taskforce

Hovis signs up to Marcus Rashford’s child food poverty taskforce

Hovis has joined the Child Food Poverty Taskforce, formed and spear-headed by Marcus Rashford, which is calling for urgent action to end child food poverty.

Hovis aims to use its brand to support Marcus' cause and vision, to create lasting change and end the UK’s child food poverty crisis.

According to figures from the Food & Agricultural Organisation of the UN, around one in eight people in the UK struggle to afford a meal, while at the same time, the UK has a food waste issue that sees around 250,000 tonnes of food that is fit for consumption being wasted by the UK food industry. The move builds on Hovis’ existing commitments to promote healthy eating and support charities that are looking to help end food poverty.

As of October 2020, Hovis has donated around 200,000 loaves of bread to families in need, through its partnership with Fareshare – the UK’s longest running food redistribution charity. Fareshare is also a member of the Marcus Rashford Taskforce and Hovis will continue to donate bread to vulnerable families as part of a wider food poverty campaign.

Pete Hill, Hovis HR Director stated: “Marcus Rashford has inspired people across the UK with his campaigning efforts calling for more support to help children living in food poverty. By sharing his own story and calling for action he has shown true leadership on this critical issue and we are proud to join the Marcus Rashford Taskforce and add our voice to the campaign."