Festive menu is more important to Brits this year, data reveals
St Pierre Bakery has shared new data, revealing a third of Brits say their festive menu is more important this year than ever before.
After nine months of intermittent lockdown, a quarter of UK households (24%) are putting more pressure than ever on a ‘perfect’ Christmas.
Research by St Pierre, the European bakery expert, revealed that 27% of UK homes believe that this year’s festive menu is more important this year than ever before, with 53% revealing that food forms a significant part of family traditions.
One in five British households (19%) are planning to spend more on food this festive season, for a number of reasons. For example:
- 47% of those spending more are doing so because of the challenges of 2020
- 51% are spending more on food because they need something to look forward to
More than one in 10 shoppers will spend up to £100 per head more on food this year, despite 34% of respondents revealing that they were worried about Christmas because of financial constraints this year.
St Pierre also reveals that lockdown has “reignited a passion for food for many across the country” (29%) – with a quarter (24%) admitting that food is more fun now and 38% feeling more confident in the kitchen as a result. Finally, 43% of the UK’s home cooks are genuinely ‘looking forward’ to cooking over Christmas.