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Kennedy's Bakery Production Magazine | January 17, 2021

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Festive menu is more important to Brits this year, data reveals

Festive menu is more important to Brits this year, data reveals

St Pierre Bakery has shared new data, revealing a third of Brits say their festive menu is more important this year than ever before.

After nine months of intermittent lockdown, a quarter of UK households (24%) are putting more pressure than ever on a ‘perfect’ Christmas.

Research by St Pierre, the European bakery expert, revealed that 27% of UK homes believe that this year’s festive menu is more important this year than ever before, with 53% revealing that food forms a significant part of family traditions.

One in five British households (19%) are planning to spend more on food this festive season, for a number of reasons. For example:

  • 47% of those spending more are doing so because of the challenges of 2020
  • 51% are spending more on food because they need something to look forward to

More than one in 10 shoppers will spend up to £100 per head more on food this year, despite 34% of respondents revealing that they were worried about Christmas because of financial constraints this year.

St Pierre also reveals that lockdown has “reignited a passion for food for many across the country” (29%) – with a quarter (24%) admitting that food is more fun now and 38% feeling more confident in the kitchen as a result. Finally, 43% of the UK’s home cooks are genuinely ‘looking forward’ to cooking over Christmas.