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Kennedy's Bakery Production Magazine | December 3, 2020

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Equity firm Endless acquires Hovis

Equity firm Endless acquires Hovis

Private equity firm Endless has announced that it has acquired Hovis – the UK’s iconic 134-year-old bakery brand for an undisclosed price. 

This is the firm’s third investment in the food sector in recent times. Endless previously owned and successfully realised Karro Food Group and currently owns BBF, a leading supplier of cake products to the UK’s major grocers.

Hovis has seen strong growth in its branded market share and the business is well placed to capture further share of the UK’s £4 billion overall bakery category, according to Endless.

With headquarters in High Wycombe, the business employs circa.2,700 people and operates eight bakery sites, its own flour mill and a distribution network spanning the UK and Northern Ireland.

Under the current management team, Hovis has seen a significant up-turn in trading in the last four years and will continue to drive its strategy focused on delivering great quality products, customer value and service. Further investment agreed as part of the deal with Endless will allow the Hovis management team to make significant investment into the business infrastructure, growth of its branded range and other bakery products.

Nish Kankiwala, Hovis Chief Executive Officer said: "We are delighted to announce this agreement with Endless today. Based on our extensive engagement with Endless over the past several months, it became clear that both parties share a commitment to customers and colleagues and for building on Hovis’ heritage by investing in growing both the brand and product range.

“This shared vision makes Endless the best shareholder to support our ambitious plans. The acquisition will help drive our strategy for growth by bringing both strategic and operational value to Hovis. We are looking forward to working together to execute this strategy and to delivering the next phase of growth."