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Kennedy's Bakery Production Magazine | November 18, 2018

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Elizabeth Shaw gives new biscuit range the spotlight

Elizabeth Shaw gives new biscuit range the spotlight

Leading chocolatier Elizabeth Shaw has launched its debut television advert as part of a major brand refresh.

The ad campaign aims to showcase the company’s flavour and texture pairings to bring its newly launch biscuit range into the spotlight.

From dark chocolate to hazelnut, refreshing mint to exotic coconut, the ad uncovers all the ingredients that create its new biscuits truly irresistible.

Susann Tandy, Marketing Manager at Elizabeth Shaw, said: ‘“As one of Britain’s best-loved luxury chocolate makers we’re proud of our rich heritage and the advert epitomises our passion for creating extraordinary and delicious chocolate experiences.

“Flavour and texture combinations have been at the heart of Elizabeth Shaw since the very beginning and it’s wonderful we’ve been able to showcase this through stunning visuals.

The advert will be shown in the Meridian and East Anglia regions throughout September and it’s estimated to reach an audience of 11 million viewers.

Supported by a national Facebook and Instagram campaign, the ad will also succeed the launch of Elizabeth Shaw’s new website showcasing its revamp to mark its renaissance.