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Kennedy's Bakery Production Magazine | December 3, 2020

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Derby doughnut firm set for UK-wide expansion

Derby doughnut firm set for UK-wide expansion

Derby-based luxury doughnut company, Project D, is moving into a brand-new bakery, which is 11 times bigger than its previous home and will become a central hub for its UK-wide expansion.

Project D produces hand-made artisan doughnuts and believes the expansion will create an extra 100 jobs in Derby.

Staff in the 11,000 sq ft unit in Spondon, Derby, will operate 24 hours a day, producing enough doughnuts to expand the company’s delivery service nationwide, which already covers a region from Birmingham to Leeds.

The company has also secured a lease on a unit in Leeds, which will create a further 20 new jobs and act as a distribution hub for the north of England.

Co-owner Max Poynton said: “This is a really big step for Project D, but the time is definitely right. We just can’t keep up with the demand in the bakery we have at the moment and we get enquiries all the time from areas outside of our current delivery routes, so we know the market is there. We are already interviewing for new bakers and delivery drivers and we anticipate that we will need more and more in the run up to Christmas. It’s going to be all hand’s on deck.”