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Kennedy's Bakery Production Magazine | May 29, 2020

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Crispbread manufacturer achieves 100% carbon neutrality

Crispbread manufacturer achieves 100% carbon neutrality

Wasa, the world’s largest crispbread manufacturer, has announced that its global operations are 100% carbon neutral.

Wasa compensates to zero carbon emissions by promoting renewable energy and rainforest preservation in accordance with international standards. This achievement makes Wasa the first crispbread brand to achieve 100% carbon neutrality.

“We’re proud to continue honouring our core values and commitment to the environment by stepping up for the planet and achieving carbon neutrality,” said Jean-Pierre Comte, President, Barilla Americas. “With Wasa celebrating our 100th anniversary this year, it’s more important than ever to continue looking to the future and ensuring we’re making a positive impact for generations to come.”

Since 2010, Wasa has been working to achieve net-zero carbon emissions by measuring and reducing its carbon footprint through the entire product lifecycle. Key initiatives implemented in recent years include increasing the use of rail logistics for efficient delivery of ingredients and products, launching several energy-saving projects, as well as buying electrical energy from renewable sources guaranteed by origin certificates, and the use of verified emissions reduction credits (VER).

“We want people to know that when they choose Wasa, they’re not only making a healthy lifestyle choice, but a sustainable choice from a brand that’s taking action on climate change,” said Comte.

The two main carbon compensation projects Wasa supports are a rainforest protection project in Peru, which is one of the world’s biodiversity hot spots, and a solar energy project in India, helping to provide solar energy access in rural areas of the country. These projects were chosen after a careful evaluation of their real impact on climate change and local communities. Additionally, these initiatives help bring social, environmental and economic benefits that are in line with United Nations Sustainable Development Goals (SDGs).