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Kennedy's Bakery Production Magazine | February 29, 2020

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Café Valley to launch four new cakes

Café Valley to launch four new cakes

Café Valley, a producer of bakery products for in-store bakeries, club stores, food service and convenience stores throughout the world, is expanding its flagship ring cake line with the addition of four new specialty cakes in time for the summer ‘entertaining’ season: Celebration, Pink Lemonade, Key Lime and Salted Caramel.

While the latter three are all named after their flavours, the Celebration Cake will be drizzled in a white glaze frosting and decorated with festive rainbow sugar sprinkles. It is designed for summer birthdays, anniversaries, graduation parties and special occasions in between.

"We've always been about pushing the limits of flavour creativity to delight consumers who are seeking new ways to satisfy cravings for something sweet," says Brian Owens, CEO of Café Valley. "Our newest specialty ring cakes complement our delicious flavours and feature the same premium ingredients we use in each of our cakes. These four flavours continue our commitment to offer crowd-pleasing conversation starters that fans have come to love so much from Café Valley."

The new varieties will be unveiled at the upcoming International Dairy Deli Bakery Association (IDDBA) show in New Orleans in June. The cakes will be sold in select grocers nationwide beginning in June at a suggested retail price of $5.99 [£4.50] per package.

In addition, Café Valley will be at IDDBA to showcase new Chocolate Cheesecake Brownie Bites, made with real Hershey's Chocolate; and the company will also relaunch its loaf cakes, in a number of different varieties.