Bakery unit first from Britannia Industries
Britannia Industries (India) has set up its first bakery products unit in order to cater to markets in Rajasthan, Gujarat, Madhya Pradesh and Maharashtra. The plant will be built in Jhagadia and will cover 26 acres, with the capacity of 45,000 tonnes per annum.
The move was made to assist the company in increasing their presence within the western market and to disperse western Indian distribution activities. This will help to unite regional distribution costs and therefore govern logistical costs. Britannia products are widespread across the country and reach over 40% of Indian homes.