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Kennedy's Bakery Production Magazine | October 1, 2020

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Baileys launches new Strawberries and Cream Cake

Baileys launches new Strawberries and Cream Cake

Finsbury and Diageo are extending their partnership by adding a Baileys Strawberries and Cream Celebration Cake to the UK market.

Following on from its Limited-Edition Strawberries and Cream liqueur drink launched last year, the new cake, from Finsbury Food Group, consists of a light strawberry sponge cake, infused with Baileys Strawberries and Cream throughout the frosting and topped with dried strawberry pieces.

Jack Cook-Broussine, Brand Manager for Finsbury Food Group, said: “We can’t promise that we’ll have a great British Summer but we can promise that you can enjoy a delicious Baileys Strawberries and Cream cake – whatever the weather!

“We know people have loved the chance to enjoy the rich taste of Baileys infused in a cake and our new Baileys Strawberry and Cream cake ensures we’re continuing the tradition of creating the perfect combination of a light touch of liqueur with luxurious cake. We will keep introducing new and fun ways to give adults the chance to enjoy two of their favourite treats together in one delicious serving!”

Declan Hassett, Senior Licensing Manager at Diageo, said: “We have quickly seen that ripe strawberry flavourings mixed with our well-loved creamy liqueur are a firm favourite in the summer months.  We want to ensure that we’re giving the many Baileys lovers the chance to enjoy the smooth flavourings in different and exciting ways.

“We have already enjoyed great success with Finsbury and our range of Baileys-infused cakes and have no doubt this is going to be one to be enjoyed throughout the summer!”

The full range of Baileys cakes includes: Baileys Hot Chocolate Freakshake Cake, Baileys Chocolate Yule Log and Baileys Salted Caramel Cupcakes. New additions to the range are planned for later this year.