Arnott’s launch dessert-inspired biscuit range
Arnott’s have been pairing some of their biscuit flavours with Australia’s most popular desserts. The new range includes Lamington flavoured Iced VoVo, Mud Cake flavoured Shortbread Cream and Salted Caramel Tart flavoured Scotch Finger. These dessert-inspired sensations will be available in Coles nationwide from next week.
This Australian-made range is designed based on some of Australia’s favourite desserts, with research showing that chocolate mud cake, lamington and caramel tart all feature in the top list.
Claire Brycki, Arnott’s Marketing Manager commented; “Arnott’s biscuits have been enjoyed by Australian’s for decades, especially icons such as Iced VoVo, Scotch Finger and Shortbread Cream. As a nation, innovation is at the heart of our identity, so combined with our great love for desserts and passion for biscuits, this new launch is the perfect balance of past and future. Not to mention that they’re delicious!”
Recent studies from Arnott’s* have found that dessert affects many different elements of Australians’ lives, not just those looking to satisfy their sweet tooth…
Relationships: Dessert can signal the start of a new relationship. As research reveals, more than 3 in 4 (77%) Aussies take ordering dessert on a first date as a sign that they are in luck.
Mealtimes: Almost 1 in 2 (47%) dessert lovers confess they would eat dessert before dinner if they had the option! Gen Z leads the pack here, with 62% of the cohort preferring sweet treats over their greens.
Sharing with loved ones: More than 4 in 10 (44%) Aussies admit they do not like to share their dessert and prefer to keep it to themselves, with Baby Boomers (55%) being the most likely to protect their delicacies.
Isolation: Since entering isolation, more than 1 in 3 (35%) Aussies say they have been treating themselves more, with Gen Z (47%) and Millennials (43%) coming in well above average.
Parenting: Parents are also getting some relief in isolation by reaching for the sweets to help them at home, with almost half (48%) admitting to treating themselves more.
Iced VoVo – Lamington – This dessert inspired biscuit combines Iced VoVo and the Australian Lamington. The biscuit base is topped with chocolate fondant and has a jammy raspberry topping – all sprinkled with coconut.
Shortbread Cream – Mud Cake – A reimagined Shortbread Cream biscuit with flavours from the Chocolate Mud Cake - two chocolate infused shortbread biscuits filled with chocolate cream.
Scotch Finger – Salted Caramel Tart – This new fusion of the original Scotch Finger pairs flavours from a Salted Caramel Tart with the Scotch Finger as well as caramel chunks and a salty bite.
*All figures, unless otherwise stated, are from YouGov. Total sample size was 1,004 adults. Fieldwork was undertaken between 9th – 13th April. The survey was carried out online. The figures have been weighted and are representative of all Australian adults (aged 18+).