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Kennedy's Bakery Production Magazine | November 18, 2018

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iba trade fair

What to expect at iba 2018

iba, the world’s leading trade fair for bakery, confectionery and snacks returns to Munich this September. From 15th – 20th September 2018 discover the endlessly unique trade fair and all it has to offer. What can you expect from the upcoming show? 

 

Get a unique overview of the market 

Anyone who wants to see it all and wants to be exposed to the latest innovations and products comes to Munich for iba. Only here can visitors experience the entire spectrum of the trade. More than 1,329 exhibitors from over 45 countries (as of July 2018) present their products and services, covering everything from raw materials, ingredients, baking aids and half-finished products to production technology, process optimisation, small and large machines and computer systems to complete interiors of bakeries, cafes and pastry shops, sales and out-of-home consumption.

Bakers and confectioners from companies of all sizes, food producers and traders, caterers and restaurateurs are guaranteed to find the perfect solutions for their company.

iba 2015, Messegelände München, Halle A3.380, Debag, Beratungsgespräch

What’s new for 2018?

The “iba.SPEAKERS CORNER” in Hall A1 will celebrate its premiere at iba 2018 with a focus on new raw materials, digitisation, smart production routes, cashless payment, and new legal regulations. A different trending topic of the trade will be highlighted every day in lectures and panels, and visitors will be able to exchange ideas and thoughts with leading experts.

Whether it is new legal regulations such as the obligation to issue a receipt in Germany from 2020 or the Novel Food Regulation, which since January 2018 allows the use of mealworm flour in Germany, the changing eating habits of consumers or the demand for sustainable packaging: The baking industry is facing big challenges and the iba.SPEAKERS CORNER will address them.

The iba.FORUM in Hall B3 will once again be at iba and is the ideal place to learn important and interesting information about the baking industry and its future. You can expect innovative ideas from World Master Baker Champion Jimmy Griffin from Ireland and patisserie trends from Confectionery World Champion Bernd Siefert.

 

iba 2015, Messegelände München, Halle B 3, Überblick, Besucher

The digital iba marketplace 

iba is offering its visitors a new digital service. Through the online marketplace, visitors can better prepare themselves for their attendance. Thanks to the new search option for finding "solutions" you can, for example, quickly access solutions in the areas of catering offers, digitisation, energy efficiency or ingredients that are being shown at iba. Visitors can also contact exhibitors directly via the marketplace before the show to prearrange meetings to make their visit more efficient and less stressful. Further information is available at www.marktplatz.iba.de/en

iba 2015, Messegelände München, Halle B3, iba-UIBC-CUP „Bäcker", hier das Team aus Japan

iba.TO GO!

For the first time, iba is combining innovations and solutions for snack and beverage concepts for baking traders at a central point in the iba.TO GO! Area in Hall B3. The entire process chain of snacks is presented – from ingredients and preparation, through to sustainable packaging solutions to logistics and shop design, rounded off with numerous workshops and displays.

The trend topic coffee is also discussed in detail here by experts, starting from the coffee bean, to roasting and grinding to machines and serving coffee in china or to-go cups with a deposit system.

 

Visit international bakeries 

Only at iba can you experience successful international bakeries in one place. At the new “Virtual Bakery Tours” experience in Hall B3, trade fair visitors can immerse themselves in a completely different world within seconds. Using virtual reality glasses you can experience the way fellow bakers in Germany, France, Greece, Iceland and the USA work, the techniques and ingredients they use, and what makes them so successful in their country.

iba 19.9.2012 Halle B5
Fa. Mimac
Messegeschehen Besucher Maschinen

Watch the world’s best up close 

Highly anticipated and exclusive events at iba include the championships for bakers and confectioners, which will take place in large, purpose built, fully-equipped bakeries at the trade fair.            These offer the opportunity to learn from the best in the trade, find out how they cope with time pressure, see what masterpieces can be created and learn one or two tricks. Here, visitors can pick up inspiration for future projects and develop new ideas. At the iba-UIBC-CUP of Bakers (15th, 16th , and 17th September), teams from twelve different countries – Japan, Norway, Germany, the Netherlands, Peru, the United Kingdom, Korea, the USA, Spain, Russia, France, and China – will compete against each other.

The motto of this year’s competition is “space”, and the teams will conjure up unbelievable creations to take the gold medal at the end. In 2018, the best young confectioners in the world will join iba for the first time. Trade fair visitors can look forward to seeing what the highly-gifted new talents from Brazil, China, Germany, Iceland, Japan, Norway, Spain, and Taiwan have to offer at the UIBC Junior World Championship of Confectioners on the 19th and 20th September. The best bakers in Germany will determine their champion at the 4th German Championship of Master Bakers on the 18th September with this year’s motto being “Europe”. Don’t miss your chance to see these exciting competitions.

The guided bakery tours offer an exclusive glance behind the scenes.

A number of bakeries in and around Munich are opening their doors for international visitors. Visitors will be introduced to a variety of recipes for German bread and baked goods. Visitors also have the opportunity to take part in trade seminars at the Akademie des Deutschen Bäckerhandwerks (Academy of the German Baking Trade) in Lochham, where they can learn more about the preparation of wholemeal and mixed bread.

In Hall B3, iba is offering visitors baking workshops in English. Under expert guidance, visitors will learn how to make German classics hands-on. Be it pretzels or cheesecake – the experts of the Akademie Deutsches Bäckerhandwerk will reveal all their important success secrets twice a day.

iba.OKTOBERFEST TENT

Visitors and exhibitors can exchange ideas, network and enjoy a memorable evening in the exclusive iba.OKTOBERFEST TENT at the exhibition ground by Hall B6. Be immersed in the special Octoberfest atmosphere a week before the start of the most famous fair in the world, which begins on the Theresienwiese site in central Munich on the 22nd September. This year, the iba.OKTOBERFEST TENT host Able will ensure guests have a fantastic time with music, Bavarian specialities and of course plenty of beer. Reservations can be made now: www.iba.de/en/messe/events/iba-oktoberfest.

If you have any questions, please get in touch with Hannah Nottridge hannah@pattern.co.uk | +44 (0) 203 3758232 at iba’s UK & Ireland office.